Ivan Aleksandrov


Hub Student Film Festival

Brand Identity — 2019

I was approached by Hub Student Film Festival to create a brand identity for the festival. Hub is the first independent student film festival in the US. For their identity, the client wanted to project an image of a platform for up-and-coming filmmakers to show their works to the world outside of school, as well as create a community and become the first step for young filmmakers on their way to a professional career. I wanted the identity to feel fresh and optimistic to reflect these notions.

One of the many Illustrator sketch files.
Posters featuring illustrations incorporating the auxillary mark.
Posters featuring images framed by the auxillary mark.