Beauty meets brutalism.
Creative Direction: And Or Forever — Mark drawn by Seokhoon Choi — 2019
A versatile identity for a playful, yet smart institution. Designed to be dressed and groomed for various settings of the museum's exhibitions around the world.
Seasonal social media content, featuring thematic illustrations.
Some illustrations were turned animated.
The world's first book to be bound with a drill.
The book is split into two halves: first half is structured like an alphabet, where each letter corresponds to a chapter that contains content on a topic that I researched for the thesis project. The chapter heads of the letters that
ended up being more relevant to the thesis work are marked in red. The second half of the book documents the process of making the work. The type in the second half is set completely in red color and generally follows a more loose layout
to convey the chaos of putting together a thesis project.
Bindery services refused to saddle stitch a 278-page book. A couple of unfortunate attempts to bind it by hand resulted in broken threads and needles. Thus, I ended up using a stationary drill press to puncture the holes in the paper.
Online color extravaganza for a hip indie band.
Website — HTML, CSS, JS — Back-End Development by Naomi Scott
Taking cues from the typography and color scheme of the album cover, I designed and coded the front-end of the chunky type-centric website that features a simple color scheme based on the album.
Certain website features, such as oversized type, randomized colors on hover, Mickey Mouse cursor and horizontal video carousel reflect the entertaining and bizarre quality of Parquet Courts’ music.
Ultimately, the client requested a lot of changes to the site design, and the images that are displayed here reflect my vision, rather than the current finalized version of the site. You can view the finalized version here.
Only You (Steve Monite)
Lyric video for Steve Monite's legendary bop "Only You".
The green is a subtle nod to the song's Nigerian origins.
Hub Student Film Festival
Identity Concept for an ambitious film festival upstart.
Brand Identity — 2019
I was approached by Hub Student Film Festival to create a brand identity for the festival. Hub is the first independent student film festival in the US. For their identity, the client wanted to project an image of a platform for
up-and-coming filmmakers to show their works to the world outside of school, as well as create a community and become the first step for young filmmakers on their way to a professional career. I wanted the identity to feel fresh and
optimistic to reflect these notions.
One of the many Illustrator logo sketch files.
Posters featuring illustrations incorporating the auxillary mark.
Posters featuring images framed by the auxillary mark.
An installation that explores the ways history repeats itself today.
Installation — Mixed Media — 2019
Common Language is my thesis project. The visitors are presented with a variety of media (compromised of a book, clay tablets, a lithographic stone, an animation, a tiling poster and modular wooden benches)
The media was created partially using outdated production methods such as lithographic printing and clay engraving, to explore how history repeats itself today.
The content of the works utilizes historical records of language and politics throughout the world to discuss how certain processes reoccur today throughout cultures worldwide.
The two seating areas allow the visitors to spend some time with the work, as opposed to rushing through an exhibition, and perhaps engage in a discussion with fellow visitors.
Steppe Momma's Milk
A dairy themed tiling poster for Slavs and Tatars.
With Stan de Natris — 50 x 70cm — Paper — 2018
I was tasked with creating a tiling graphic for an ayran bar. I was also requested with making it abstract, 'bad taste' and sexually suggestive. These moods are conveyed via an image of cow udders spraying out milk typography into
special ayran cups. The blue background further hints at the theme of dairy. Graphic was applied as a tiling poster and was further broken down as furniture decorations.
Водка & 米饭
Educating the West one hit track at a time.
A collaborative project that explores the relationship between our motherlands and the West, as well as our love of hip-hop, through design of vinyl record packaging.
Plays “Never Gonna Give You Up” by Rick Astley.
With Cheng Qiu — 25 x 25" — Paper, Vinyl — 2018
Tracing the evolution of vernacular English language through the prism of history.
Unglazed Terracotta — ~11x17" — 2019
When I first came to New York from Moscow, I quickly realized that the English I have been taught in Russian school is a stiff and awkward distant relative of the English spoken on the streets of New York. Thinking back to this
experience made me want to contrast what I have been taught in a non-native speaker environment with the natural slang of New York and mark the distinction between 'real' and 'fake' language.
I produced 3 more tablets that feature popular emojis of today on them to commemorate the occasion of the 'laughing tears' emoji becoming Oxford English Dictionary's word of the year.
The clay material is a direct reference to Messopotamian clay tablets — the first device that mankind ever used to record writing, which makes it a perfect vessel to record this change in language.
Conceptual seating arrangement.
Pinewood, Metal — 36x36x18" —2019
Inspired by the concept of multiculturalism and interconnectivity, these benches can interact with each other and their surroundings in a variety of ways to adapt to their environment, just like people of different backgrounds can
connect with each other when needed to adapt to a new environment.
Two Encounters with Irma Boom
Documenting a peculiar occurence.
It is not every day that one gets to meet Irma Boom — a true pioneer in the book design world and one of the most respected living designers today.
I first met Irma Boom in 2018 when she gave a lecture at Harvard GSD. It felt absolutely surreal because she was right there! My friend got her to take a group photo with us on that day.
In 2019 my university organized a trip to Amsterdam for design students, and I found out that we would be visiting Irma's studio as a part of the trip. It felt even more surreal being in her studio and having her talk to us and answer our
questions, so to document this special occasion, I printed out our first photo with her and took a photo of her holding it.
Ivan Aleksandrov is a designer and maker based in New York.
Originally from Moscow, he used to eat babushka’s borsht and ride his bear to school everyday. At 13 he moved to New York, where during high school he used to buy baconeggncheeses for breakfast and dollar pizza slices for dinner. He went to college in Boston, where he was eating a lot of 麻辣香锅 and Budae Jigae.
Ivan loves working on graphics and type in every medium and environment, and he is currently doing that at studio And Or Forever. In the past he has worked with Slavs and Tatars and Heart, among others.
Website is built by Ivan from scratch.